Brand Assets for Download
Locke truly shows their strength through design. Our logo and wordmark lockup is modern and strong. Use these assets to perpetuate the brand that has been established according to the instructions below.
Primary Logo
Primary Logo
Black Version
White Version
Negative Version
Symbol
Blue Version
Black Version
White Version
Support Marks
Locke Flag
Locke Script
Carbon Locked
When using the Locke logo
While laying out the Locke brand elements, there are some things we just DO NOT do. Here is a small list of the most common errors.
DO
- Use our official, unmodified logo and wordmark to represent our brand.
- Make sure the logo faces right, forming an L.
- Allow for at least 150% buffer space around the logo.
DON'T
- Rotate or change the arrangement of the logo.
- Use replacement typefaces. Stretch, expand, adjust, or reposition the logo in any way.
- Represent the logo in unofficial colors.
- Place the logo on busy, patterened backgrounds.
- Stack or place copy on top of the logo.
Color Palette
The brand should always be represented in the colors provided here. Aside from black and white. We prefer our brand colors used without edits, but some situations require the use of color tints, especially on the web. We have designated which colors can be tinted and provided them here for you as options.
Typography
Typography plays a pivotal role in conveying Locke’s personality and values. Our chosen fonts strike a balance between modernity and readability, ensuring clear communication and visual impact in all brand materials.
Headline
Averta
Bringing together features from early European grotesques and American gothics, Kostas Bartokas’ Averta is a new geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface. Averta is intended for use in a variety of media.
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Paragraph
Verdana
Verdana is a geo-grotesque face combining typical aspects of geometric and grotesque typefaces. These features adds warmth to the typeface, and the strong form and grotesque detail make it harmonious for both text and headline. Verdana is the result of research that arose from geometric letterforms of the 20s and 30s, arriving in contemporary flavor of Neo-Grotesque typefaces.
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Templates
Our paper system defines the standards for printed materials, ensuring consistency and quality across all brand collateral.
From letterheads to brochures, each piece adheres to our brand guidelines, reinforcing Locke’s professionalism and attention to detail.
Business Cards
Letterhead
Photography
Future Workforce Photography captures the vibrant energy and innovative spirit of Locke’s next generation of talent. Through carefully curated imagery, we showcase the diversity, creativity, and ambition of our workforce, reflecting our commitment to nurturing talent and fostering a culture of excellence.
