Using the Locke Logo
To maintain a strong and consistent brand presence, the Locke logo must always be used correctly. The guidelines below highlight approved usage and the most common mistakes to avoid.
DO
- Use our official, unmodified logo and wordmark to represent our brand.
- Make sure the logo faces right, forming an L.
- Allow for at least 150% buffer space around the logo.
DON'T
- Rotate or change the arrangement of the logo.
- Use replacement typefaces. Stretch, expand, adjust, or reposition the logo in any way.
- Represent the logo in unofficial colors.
- Place the logo on busy, patterened backgrounds.
- Stack or place copy on top of the logo.
Brand Assets for Download
Locke expresses its strength through purposeful, modern design. Our logo and wordmark lockup are key visual elements of the brand and should be used consistently to maintain a strong, recognizable identity.
Please use the approved assets below and follow the accompanying guidelines to ensure the brand is represented accurately and professionally.
Primary Logo
Primary Logo
Black Version
White Version
Negative Version
Block L
Blue Version
Black Version
White Version
Supporting Marks
Locke Flag
Locke Script
Carbon Locked
Other Assets
LinkedIn Banners
Meeting Backgrounds
Phone Backgrounds
Color Palette
Locke should always be represented using the approved colors shown here, along with black and white where appropriate. To maintain brand consistency, these colors should be used as specified and should not be altered.
In some applications — particularly digital and web use — tint variations may be necessary. Only the approved tints provided here should be used, and only for the colors designated for tinting.
Typography
Typography plays a pivotal role in conveying Locke’s personality and values. Our chosen fonts strike a balance between modernity and readability, ensuring clear communication and visual impact in all brand materials.
Verdana
Verdana is a geo-grotesque face combining typical aspects of geometric and grotesque typefaces. These features adds warmth to the typeface, and the strong form and grotesque detail make it harmonious for both text and headline. Verdana is the result of research that arose from geometric letterforms of the 20s and 30s, arriving in contemporary flavor of Neo-Grotesque typefaces.
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Templates
Our paper system defines the standards for printed materials, ensuring consistency and quality across all brand collateral.
From letterheads to brochures, each piece adheres to our brand guidelines, reinforcing Locke’s professionalism and attention to detail.
General
Presentations
Photography
These images showcase the craftsmanship, scale, and real-world performance behind Locke. From production to installation, they highlight our precast solutions, capabilities, and the people who make them possible — accurately representing the quality and reliability our customers depend on.
